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"HANOI FILM INTERNATIONAL JOINT VENTURE" TRADE MARKET IN THE FUTURE?

27/10/2018 - 31/10/2018
4568
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It was set up by Deputy Minister of Culture, Sports and Tourism Vuong Duy Bien in the meeting of the Steering Committee, the Organizing Committee of the 5th International Film Festival, 2018 in direction, development direction and brand positioning prestigious film festival. 

                                                                      Poster of the 5th Hanoi Film Festival, 2018.

“Liên hoan Phim quốc tế Hà Nội” thương hiệu của Thủ đô trong tương lai? - ảnh 1

Confirmed prestigious brand of Hanoi Film Festival

In 2018, the Hanoi International Film Festival will be held under the theme "Cinema - Integration and Sustainable Development" co-organized by Cinema Department, Ministry of Culture, Sports and Tourism in cooperation with Hanoi People's Committee, Department of Culture , Hanoi Sports from October 27 to October 31,

Ngo Phuong Lan, Director of the Cinema Department, Director of the Organizing Committee of the 5th International Film Festival Hanoi, said that the Hanoi International Film Festival honoring outstanding cinematographic works, high artistic value, humanity and creativity; Encourage new talents of cinema. The Festival aims to promote the spirit of compassion, cooperation between filmmakers, delegates and guests for the development of cinema; At the same time introducing to the public the cinematic works of cinema in the world.

In particular, the Hanoi International Film Festival honors cinema works that bear creativity, rich human values, discover and honor the new talents of cinema; Attracting public attention to cinema, creating new vitality and motivation to build and develop the Vietnamese film industry. At the same time, creating opportunities to expand Vietnam's movie market to the world. Besides, the festival also contributes important to promote the image of Vietnam beautiful and hospitable through the image of Hanoi capital - the city for peace and thousand years of civilization.

                                                   Vice Minister Vuong Duy Bien addressed the direction. Picture: Gia Linh

“Liên hoan Phim quốc tế Hà Nội” thương hiệu của Thủ đô trong tương lai? - ảnh 2

One of the new features of this year's festival compared to the previous festival, Ngo Phuong Lan shared, the film was screened for the first time between 01/11/2016 - 01/7 / 2018 and has not even participated in the International Film Festival in Asia (previously limited to South East Asia). This partly reflects the development of the film festival each year, while expressing the desire of the Organizing Committee to seek new films of quality.

In addition, other film festivals include "HANIFF Composer's Workshop and Film Project Market", "Special Filming Context in Vietnam", and "Focusing on Cinema" Poland and the "International Experience of Iranian Cinema" will bring young filmmakers, moviegoers and filmmakers the chance to interact, share with filmmakers, producers and filmmakers. of international cinema, with Oscars and the prestigious Palme d'Or. This is the effort of the Organizing Committee of this year to draw closer the gap between Vietnamese cinema and international cinema.

Preparation is underway

2018 is also a special year marking the 5-year anniversary of the festival and a year in which there is a close collaboration of the relevant departments and agencies of Hanoi with the Cinema Department to prepare for the festival.

In addition to the programs at the festival, this year's first outdoor film screening and fashion show will be held in Hanoi for the consecutive days from October 28 to October 30 ( expected at the Ly Thai To Flower Garden monument "to serve the public love cinema.

                                                                              Panorama of the meeting Picture: Gia Linh

“Liên hoan Phim quốc tế Hà Nội” thương hiệu của Thủ đô trong tương lai? - ảnh 3

Truong Minh Tien, deputy director of Hanoi Department of Culture and Sports, said that the Hanoi International Film Festival was held very successfully and brought good effects. introducing the image of Hanoi, while strengthening the friendship between filmmakers, between Vietnam and international friends. In 2018, Hanoi will continue to work closely with the Department of Cinema, Ministry of Culture, Sports and Tourism to successfully organize the film festival.

Particularly for the movie screening at the Ly Thai To Flower Garden, Tien said that it should be held on the weekend to attract a large audience of the capital attended. In addition, Tien suggested the Department of Cinema soon complete the scenario detailing the activities, the number of guests, especially international guests to provide to the relevant departments, departments of Hanoi. Prepare well for the activities of the festival.

Deputy Minister of Culture, Sports and Tourism Vuong Duy Bien stated that this is the 5th Hanoi International Film Festival. After each organization, the organizers have drawn a lot of experience to organize next time better. However, the Deputy Minister noted that the organizing committee of the Hanoi Film Festival should concentrate on completing the preparation and promotion work.

He noted that attention should be paid to the international media and the media. "This is an international film festival, so how the festival's information must be international, the information must be updated on the festival's website. As the International Film Festival, more and more filmmakers attending were the more successful. I believe the Hanoi Film Festival brand will grow and become more professional "- said Deputy Minister.

Sharing with the heavy responsibility of the city in coordinating the festival, the Deputy Minister also said: "I go to many international art festivals show that there are small cities but large festivals (such as Cannes Film Festival), all the cities focus on the festival, even I go to the store all have the logo of the event. We have big cities but small festivals, because the festival is scattered by many activities. Therefore, how must visitors to Hanoi must be impressed.

"We have a brand identity, the festival logo is very light and very" Hanoi ", the comrades have to show it more. I also suggested the comrades in the Department to submit the idea of ​​the opening and closing scripts, trying to different the previous times to refresh the festival. But what must always be an impression of Hanoi. It is Hanoi's own, "he said.

The development, the response of the Cannes Film Festival, and many film festivals around the world are examples to learn good points, good points in promoting the film festival brand. "I think the comrades in the Department of Tourism and the Department of Culture, Sports Hanoi have to devise the products" followers "of the festival. The program introduces about Hanoi, the program visit to respond to the film festival to gradually create their own impression of the festival in particular, Hanoi in general "- suggested Deputy Minister.

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